Writing quality content is a challenging and time-consuming job that requires a great deal of care and attention. You cannot be careless about your writing because even a minor error can affect how your readers respond to your work.
Here are nine mistakes you should avoid when crafting content for your professional speaking website.
- Making grammar, punctuation and spelling errors
No matter how genuine, informative and interesting your ideas and message are they will lose their strength if they are communicated through writing that involves incorrect grammar, improper punctuation and spelling mistakes. Content that is poorly written and constructed will detract from the intended take-away of your message. Poor grammar, punctuation and spelling create an image of a sloppy and careless writer, and if your writing is rife with mistakes, no one will want to read your work, let alone hire you as a professional speaker.
- Using complicated language
Some people are under the misconception that loading their writing with rich and complicated vocabulary will make them seem more professional and intelligent. But that’s just not true. When writing for the Internet, it’s important to keep things simple, succinct and sincere. Your writing will not earn you good Internet rankings or a large number of followers if your audience doesn’t understand what you’re saying. Rather than using complicated terminology and concepts, work on simplifying your ideas and language, and making your message easy for your readers to understand.
- Losing focus
One mistake that is common to new writers is to begin the writing process before having a full and proper idea of what you want to write. If you are not clear about your ideas and why exactly they are important enough to share with your intended audience, you are apt to lose your focus. And without focus, your writing will meander in various directions without making a succinct point. This will confuse your audience and they may not find your writing – or your message – interesting or informative.
- Working on keywords only
There is no doubt that including SEO keywords in your writing will help your website earn good search engine rankings. However, some writers overload their work with keywords and searchable terminology, resulting in content that lacks any worthwhile information. A good writer will enter search engine keywords only where they make sense or are required.
- Selecting the wrong niche
When selecting topics to write about, it’s a good idea to choose unique niches that have not been over-explored. However, you don’t want your topics to be so far out there that your audience loses interest. It’s a difficult balance to maintain. Aim to create unique content that is actually of interest to your readers.
- Choosing weak titles
Many writers do not give enough attention to choosing titles for their articles and blog posts. However, titles are extremely important, as they’re the first introduction to your content. When your website name or article titles turn up in search engine results, you want them to stand out from the rest of the search results. People won’t select your website or article from a list of online search results if they find the title to be irrelevant or uninteresting. So it’s important to get creative and come up with strong titles that explain your content while catching the interest of potential readers.
- Copying content
Although the Internet provides a wealth of information and data at your fingertips, you should limit the use of other online content to preliminary research. Copying information from another website for use in your own writing is plagiarism and should always be avoided. People will best appreciate you and your content when it is unique and original.
Many writers believe that if they create online hype about their work they will automatically attract an audience. Although this sounds like a great idea at first, it will only prove fruitful if your content actually contains the information that the audience is seeking. Having good, informative content on your website is what will guarantee you great traffic results. Creating hype without having the content to back it up is nothing but a waste of both your and your potential audience’s time.
- Having a disorganized website
Your professional speaking website or blog should be organized in a way that readers won’t lose interest or get bored while browsing through your content. It should have a clean and crisp design that helps maintain your readers’ interest. Your audience is most likely to skim your website before devoting themselves to actually reading what you have to say. So make sure that your content is formatted with proper headings, paragraphs and bullet points to make it easy for readers to find what they are looking for.
Avoid these nine mistakes and your online content is sure to make an impact on your audience and achieve success.