Revision is an important aspect of the content marketing process. After you’ve written your article or blog post, and before you publish or post it online, it’s important to review what you’ve written and make any necessary revisions. When you review your content, you become aware of any mistakes that you may have made, as well as any inconsistencies. In fact, there are many benefits to reviewing and revising your writing before publishing it.
Most of us think that revision is something that you should do only after completing your piece, be it a blog post, article, information product or otherwise. However, that’s not true. Reviewing and revising your work can and should occur throughout the entire writing process. For instance, if after completing a lengthy article you revise it and decide to make some changes in the first paragraph, those changes may affect the rest of the document and result in making additional changes throughout. However if you had revisited your first paragraph after writing only a couple more paragraphs, you may have realized much sooner that the direction of your article was changing and could have made adjustments as you went along.
The purposes of revision
There are many different purposes for reviewing and revising a document. Revisions may be made in order to:
- Correct mistakes in grammar, spelling, punctuation or sentence formation
- Improve upon the content of the article
- Enhance the purpose of the article
- Increase the depth of the article
Perhaps the most important aspect of reviewing and revising your work is ensuring that it is error free. You definitely don’t want somebody else to catch and point out your mistakes to you after your article or blog post has been published. Not only is this embarrassing to you, but it will spoil your readers’ impressions of your work and abilities. You can save yourself from these problems by simply reviewing and revising your writing properly.
Great emphasis should be made on consistently reviewing and revising your writing. And this is true of your speechwriting just as much as it is of your writing for online platforms. Once you progress with your content, new ideas might occur to you on how to improve or rephrase your writing to make it better and easier to understand. Plus revision will enable you to inject new ideas and add more information wherever needed, making your document more informative and more interesting for your readers.
How to carry out a revision
Following these four simple steps will enable you to review and revise any document – from a blog post to a keynote speech – in an organized manner.
- Explain your main idea
While doing revision, you should try to further emphasize and expand on your main idea or concept. Adding more weight to your central idea will help your readers to understand the precise message that you’re trying to deliver. The more elucidated your central concept is, the better they will grasp your meaning and message.
- Talk to your reader
Once you have expressed your ideas to their fullest, consider any questions that your readers might have while reading your article. Then revise your writing in a manner that will include the responses within the text. Imagine that your article is addressing your readers directly. Simply stating the facts won’t have enough impact, so it’s important to revise your writing so that it communicates the answers in a way your readers will understand.
- Remove any confusion
Rereading your writing allows you to examine it from your audience’s perspective. Attempt to shorten sentences that run on too long. Also, if you have written something that is dragging the concept out of limits, reduce or remove it. By revising the document, you should attempt to simplify it and make it as succinct as possible so that no confusions are left for the readers to puzzle through.
- Proofread and correct mistakes
The final step of revision is looking out for and removing any mistakes of spelling, grammar, language, punctuation and sentence formation. This practice is known as proofreading.
So, as you’ve seen, reviewing and revising your writing is very important if you want your content to be of the highest quality. Even the best writers revise their documents a number of times, so don’t ever be hesitant to thoroughly do so.