What is SEO?
Search engine optimization (or SEO) has become one of the most substantial aspects of today’s online business.
According to Wikipedia [ http://en.wikipedia.org/wiki/Search_engine_optimization ], “SEO is the process of improving the visibility of a website or a web page in search engines’ ‘natural’ or unpaid search results. In general, the earlier (or higher ranked on the search results page) and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.”
For SEO to triumph and work successfully, it is important that a website has significant amounts of high-quality original content. This lesson will cover how SEO works, and what you should keep in mind when creating your online content.
The importance of optimizing your content
We all come across countless online articles, blogs, published papers and journals while browsing the Internet every day. However, the value and usefulness of each piece of online writing you read remains somewhat unquantifiable. What one person finds interesting, informative and valuable may be of no worth or concern to the next person.
Search engine optimization, however, attempts to evaluate the significance of online content. Unfortunately there are many websites on the Internet today that make use of copied or plagiarized content to add more substance to their website by increasing its associated number of web pages. It is possible for this to happen accidentally, but most of the time it is a deliberate, intentional and unethical tactic for generating online traffic.
To help eliminate this problem, search engines inspect the content on websites to determine if it has been copied from other online locations. If the exact same data or information is presented on any other webpage then the search engine will discard all the other associated webpages and count them as one single page. As a result, any content on your website that has been copied from another website will not generate any search engine traffic because of its imitative content. Such issues are of great concern for all online businesses, and so careful steps must be taken to protect your website’s reliability and reputation.
There is an assortment of penalties and surcharges that can be placed on a website for containing copied content. These penalties and punishments have harmful consequences for the sustainability and image of your website. Furthermore these charges and allegations may blacklist your website for any future Internet search.
The best way to maintain the authenticity of your website or blog – and to ensure that it will make it into search engine results – is to post only original creative content. This will ensure that your website will show up in any online searches for keywords and terms that can be found within your content, and it will enable your website to hold and maintain good search engine results. Once you’ve attracted readers your quality content will also play a significant role in retaining them by informing and entertaining them, and it will encourage them to come back to your website.