Truly professional speakers have developed an underlying confidence that is clearly evident when they are both on and off the stage. Even when circumstances within their presentation are seemingly out of their control (unforeseen technical problems, mistakes with handouts, etc.), such speakers are able to overcome momentary setbacks and not be overly rattled or unhinged. […]
Becoming a successful professional speaker is heavily dependent on how well you market yourself. As you grow your new business, the majority of your time should be spent on marketing efforts. It is of course very important that you have selected the right market to target your services towards, and that you have a highly […]
Here are two important steps that you need to take when starting out as a paid speaker:
1) Define Your Expertise And Establish Your Speaking Topics
As you start your speaking business, it’s crucial that you start thinking about market positioning. What will you speak about, and equally (if not more) importantly, who will you speak to? […]
One of the keys to producing high-quality content is knowing who your audience is made up of. As a professional speaker your audience can be quite wide and varied.
Who makes up your audience?
People reading your website and following your professional speaking blog may include:
friends and family members;
former clients who have hired you to speak at […]